4P Foods: Film - Jia Imagery

4P Foods

Film

As a monthly subscription service, 4P Foods delivers produce grown from environmentally conscious DMV farmers in the Washington DC.


I filmed and produced a short promotional video to highlight 4P Foods and how their produce delivery service works. Along with Mike Myers from Storyfirst Design, we filmed the video at various locations including 4P Food's warehouse and a few of the local  farmers. I have never seen so much lettuce in my life! We worked with the organization’s founder, Tom McDougall, to script the video. 


My vision was to film the entire production and show the entire assembly line from the farmer to the consumer. I also wanted to share 4P Food’s story on why they are in the fight to provide a more equitable and affordable food system. You can view the video below or on their website here.

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